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BMW pulls out of Formula 1 !


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BMW pulls out of Formula 1

BMW has announced that it will withdraw from Formula 1 at the end of this season.

 

The German car manufacturer dropped the bombshell at a hastily convened press conference in Munich on Wednesday morning, saying the move was part of a “strategic realignment” in which it would increasingly focus on environmental sustainability and that F1 did not fit that agenda.

 

Senior executives made it clear that the team’s poor results in 2009 were also a key factor in the decision, which was taken by BMW’s board of management at a meeting yesterday (Tuesday).

 

“Of course, this was a difficult decision for us,” said board chairman Dr Norbert Reithofer.

 

“But it’s a resolute step in view of our company’s strategic realignment.

 

“Premium will increasingly be defined in terms of sustainability and environmental compatibility. This is an area in which we want to remain in the lead.

 

“We are continually reviewing all projects and initiatives to check them for future viability and sustainability.

 

“Our Formula 1 campaign is thus less a key promoter for us.”

 

After three years in which it had methodically hit its targets and moved up the F1 grid, BMW Sauber was hoping to challenge for the world championship this year but struggled to adapt to a major overhaul of the regulations and has languished near the back of the field.

 

Development upgrades during the season have made little appreciable difference to the team’s form and it currently lies eighth in the constructors’ world championship, the lowest-placed of the manufacturer teams.

 

Dr Klaus Draeger, the board member responsible for development, said: “It only took us three years to establish ourselves as a top team with the BMW Sauber F1 Team.

 

“Unfortunately, we were unable to meet expectations in the current season.”

 

BMW’s motorsport director Mario Theissen, the team principal of BMW Sauber, added: “Of course, we, the employees in Hinwil and Munich, would all have liked to continue this ambitious campaign and show that this season was just a hiccup following three successful years.

 

“But I can understand why this decision was made from a corporate perspective.

 

“We will now focus sharply on the remaining races and demonstrate our fighting spirit and put in a good result as we bid farewell to Formula 1 racing.”

 

BMW becomes the second major carmaker to pull the plug on its F1 operation in eighth months, with Honda having quit the sport last December.

 

http://www.itv-f1.com/News_Article.aspx?id=46510

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